The use of mobile devices is steadily on the rise and both small and large businesses should be aware of their marketing power. Consumers have moved beyond the home computer and in many respects beyond one of the original mobile devices, the laptop. In an era where people demand instant access to nearly everything, it’s important that your business be visible in the mobile space.
One challenge that many small businesses face is how to integrate and grow their social media outlets with their mobile marketing efforts. Often times consumers will search for your products online using a their computers, but how can you ensure that you’re getting goods or services in front of them more consistently? This is where social media marketing comes in to play. By opening your business to the social media platform, you are increasing visibility by becoming part of mobile world.
Here are some benefits, tips, and advice on how best to blend social media with your mobile marketing strategy:
Mobile Expands Your Options
By limiting your business’ online presence to a non-mobile interface, you are effectively limiting your opportunities to respond to customers in a timely manner. Consumers are demanding information at a faster rate than ever and would ideally like a response to a question or comment within an hour’s time. By using your own mobile device to respond to social media inquiries quickly, you can keep all of your customers and potential customers happy.
Use QR Codes
QR codes are a low cost way of extending your digital reach and are well suited for mobile devices. If you create a QR code for your business and place it on your products, consumers can scan it using their mobile devices, taking them to a particular web page or content. QR codes are all about easy access, and can be far more effective in their ease of use than conducting an online search. There are many free resources for QR code creators, so there is no reason not to get started today!
Mobile Marketing “Sets The Table”
Most consumers are not yet willing to make on online purchase by filling out forms using their mobile devices. Because of this, think of mobile-social marketing as one more”touch-point” that allows you to connect with customers and prospects. The goal here is to let your social media outlet “set the table,” offering helpful information in a way that allows you to connect with them in a more substantial way at a later point in time.
Use The Existing Social Tools
There is no sense in “re-inventing the wheel.” Several mobile-based social media platforms like Foursquare can be integrated to work with Facebook and Twitter to spread word of your business. As an example, you may want to use Foursquare as a base, and allow Facebook and Twitter to share your check-ins so that you are spanning your social media presence and effectiveness across all three social networks. This will increase your visibility to a larger client base as opposed to limiting your business to a non-mobile online interface.
If you’ve been thinking about having a stronger social media presence, follow these guidelines to get situated on the right path to success. You may find that there are certain tricks or niches that work better for your business than others, so your social media and mobile marketing plan will, and should, evolve over time. So have fun with it, and start promoting your business in as many mobile ways as possible!
Source: Mobile Marketing for Small Business, businessinsavannah.com